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A product that is sold below the cost price in order to boost sales of other products is known as:

a. dead loss

b. loss-leader

c. sacrificial lamb

d. gambit product

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Question ajoutée par Kishor Vadher , Sales Manager , Hausstrom ltd. Lagos
Date de publication: 2015/03/23
Muhammad Adeel
par Muhammad Adeel , Sales And Marketing Executive , TANZEEM HEAVY EQUIPMENT RENTAL LLC

It is a Loss Leader strategy for sure.

zafar abbas minhas
par zafar abbas minhas , Freelance Writer , DAILY MASHRAQ

SACRIFICIAL LAMB .................... TO SURRENDER THE PROFITS TO BOOST THE MARKET VALUES OF OTHER PRODUCTS.............. GOOD DAY

VENKITARAMAN KRISHNA MOORTHY VRINDAVAN
par VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.

Answer option:>>>>>>>>>>>>>>>> b. loss-leader (pricing)

(A popular product--say for example "Sugar" is priced below the market value to attract the mass so that the loss in revenue compensated by the sale of other products)

Nasir Hussain
par Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

it is Loss leader or simply Leader................. a marketing strategy to drag customers to buy the product and at the same time buy other products with a higher profit. `

Ibrahim Hussein Mayaleh
par Ibrahim Hussein Mayaleh , Sales & Business Consultant and Trainer , Self-employed

I don't know how it is called in marketing, but I would call it sacrificial lamb

Vinod Jetley
par Vinod Jetley , Assistant General Manager , State Bank of India

Product Gambit

is the right answer.

Alex Al Yazouri
par Alex Al Yazouri , General Manager , Al Mushref Cooperative Society

I would say

b. loss-leader

Shafraz Khalik
par Shafraz Khalik , Business Consultant , Levtech Consulting

A product sold below the cost price to boost other product sales is known as loss-leader

Mohammed Shahid Ullah
par Mohammed Shahid Ullah , Executive Director (Finance) , Coal Power Generation Company Bangladesh Limited

A product may be sold below the cost price but it should not be break-even point. In this case dead loss.

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