What is the major difference between email marketing and email automation?

Email automation is far better than simple email marketing.

Email automation is actually an incredibly effective relationship builder, if you do it right.

Via Email automation you deliver content that’s triggered by the behaviour of your leads drives more traffic to your website, increases social engagement, and ultimately brings you higher sales conversions.

With email automation you can:

1- Continually keep in touch with leads

2- Develop deeper relationships through engaging content

3- Keep your business top of mind

4- Streamline your sales funnel