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OPT for the NICHE marketing strategy
Marketing is the process of developing and communicating value to your prospects and customers.
Think about every step you take to sell service and manage your customers:
- Your knowledge of the market and your strategy to penetrate it
- The distribution channels you use to connect with your customers
- Your pricing strategy
- The messages you deliver to your market
- The look and feel of your marketing materials
- The experience you deliver to your market and customers
- The actions of your sales and service reps
- All of the planning, preparation, forecasting and measurement of your investments
