Has the concentration of uptrade accounts towards Panda banners ensured that Saudi consumers will no longer enjoy historical width of FMCG products?

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Posted by:
Anayatullah Tahir
06-April-2014

Question ajoutée par Tahir Khurshid , Marketing Consultant , Saudi Industrial Development Fund
Date de publication: 2015/03/26

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par KESHAV CHANDEL , production manager , Goodricke Group Ltd

Marketing has an impact on the firm, its suppliers, its customers, and others affected by ... It is not necessary for a firm to physically handle a product to add value—e.g., ... Possession utility involves the idea that the consumer can go to one store.

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Has the concentration of uptrade accounts towards Panda banners ensured that Saudi consumers will no longer enjoy historical width of FMCG products?

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