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Based on new product launch, there are multiple indicator to review it performance and few of them are;
1- Target Vs. Achievement ( for e.g., if monthly financial target was50,000 per month then at the end of the month what was the achieved value.
2- Target Unit Sold ( Initially based on the market or area what was the unit et per territory.)
3- Apart from quantitative targets, # of Activities planned for the product promotion or penetration. (To enhance brand image and its prescription or value, what are the activities planned for KOLs)
4- If a product has been launched few months or quarter back then to enhance the market share. Like moving from current share(20%) to30%.
5- Allocation & utilization of budget for each product os SKUs.
6- Return on Investment (ROIs) this is one of the core KPI for any brand or product where over impact has been monitored against the value and expense. This required an in-depth availability of data or analytic and this should be present by brand manager or business manager.
These are the some of the core KPIs for review of the performance any brand and next step to be plan on the basis of the performance.