What are the best ways to find your target customer segment?

The final product concept, even prior to its production, would have defined the specific target market or the segment of the market the product is intended to serve. If product was designed to serve a very distinct market or user group....for example medical practitioners...you will find listings here and there. If the product is intended to serve the needs/ wants of a specific social and income class in a relatively large diverse market environment, you don't search for them...let them come to you...by creating awareness programs or ad via media, the internet or any other communication means. Depending on the suitability or fit of your communication material to its intended target market plus sufficiency of exposure, a commensurate market response will be generated. So a great deal of understanding your product is very essential to determine the best way to find your target market. As necessary is as great an understanding of your market to ensure the most effective way to distribute your product!

The best and fastest way is to firstly understand the locality geographically and its demographic by just using the internet or going to a government organisation. Depending on your research matter you can then select your segment from various section of that locality and put them down in a database and segregate them according to age income gender etc. By taking your question into consideration then you can select from this database the responses and how many participants you want in your target market. Secondly understand your product or research question by using secondary or primary resources to understand which part of the society it appeals most to in order to receive the best form of information and data to analyze.

Evaluate what needs and for whom the product or service is fulfilling and what is the long run objective of that product/service as a brand. There has to be a clear value proposition that the product/service delivers which is why the consumer will pay (a certain price) and re-purchase or provide referral.

This will provide an outline of the target person.

Next look at the geographical market where the product of service is offered and take on board:

1. the industry trends

2. the regulatory issues

3. technological usage (in that geographical city/country).

4. Then get consumer purchasing behaviour in terms of preferences for buying other products/services at the same price points. 

Lining this information up will provide a rich platform of data from where one can do a execution plan in terms of communicating to the consumer and leading to purchase.

 

By being specific on determining or deciding our targeted customer. Where our process becomes simple, low cost and easy to enjoy the fruit of our labour.

Its a complete process and evaluation of product/ service you have in your basket to target the right audience.

To find your target customer segment, first of all the product or service that you design has to have full & absolute compliance with the4Ps of Marketing. If the Product, Price, Promotion & Placement do not synchronize evenly you can forget about any customer!!

Once you have got your Product, Price & Placement done, on the Promotion front you can reach out to your target customers through ATL & BTL activities.

If you understand the living styles/habits/aspirations of your target customers you can easily target the activities to reach out to them, e.g., if you are selling a" burger" and you know your target customers would be the extremely busy working class, try to have the promotions at the busy cafes, if you are selling an extremely "rare scotch whisky" try the Mercedes/BMW showrooms!!

I always start with environment Analysis ( Internal and external ) 

The target customer segment can be best found out thru the Social Media as all sorts of demographies of clients are now available in the Social Media.We can easily find out the customer preferences based on the profile of the customer in all forms of Social Media.So if we are targetting a particular group of client's viz. Wealthy Investors then we can take help of HNI netwok in the Social Media & find out about their preferences to enable us to target them accordingly.Based on the same you can design your product/service offering.

first  we begin  with1 the need  because it is the source of business2nd market emargnce we refere here to the opportunity in the market3rd and most critical step is to identify the market  boundaries knowledge  is ever thing  ( your campany customers _compatriots )4th choose the segment knife  ( the way or the base in which you will segment the the boundared market )5th design a marketing  program for each segment  it means the way which you will dell withthe targeted market   this approach will lead to" customeration " in away we can dell with one customer as an entire segment 

The first and foremost is to analyze the capabilities that your product is offering. From there you can define the target market which suits the distinct benefits of the product itself. There is the Customer Relationship Management in which you are going to specifically profile your Target Customers, observe their buying behaviour over a certain period of time, define the factors that trigger them to purchase and to know their purchasing power as well. From these, you can also devise and develop the product, services and right promotional tools for your target market.

It depends very much on what your company sells. If you are Apple, you don't. You just build crazily appealing, tech rich, cool and game changing products and let the clients sort themselves. If you are Tesla, pretty much the same. If you are none of those kind of companies, then you should think twice about being in business.