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In your own opinion, what factors contribute immensely to customer's satisfaction: quality, price, usage experience, after purchase service?

This factor is crucial to show company where to target their marketing campaign.

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Question ajoutée par bukayo ekunwe , Business Development Manager , Aktion Energy, Nigeria Subsidiary
Date de publication: 2013/07/31
Vinod Jetley
par Vinod Jetley , Assistant General Manager , State Bank of India

All of them.

Utilisateur supprimé
par Utilisateur supprimé

Depends on the product you are selling and the target you are directing your actions.
A luxury customer doesn't value the same things as an industrial customer, a service customer, or a daily products consumer.
Tell us what kind of product you are talking about and I will give you my opinion.
Best regards.

Macquin Dsouza
par Macquin Dsouza , Customer Service Representative- Supply Chain | Logistics , The Dow Chemical Company

usage experience

Melchor Vicente
par Melchor Vicente , Security , United Security Group

For me as a customer quality is the best or prime factor to be considered. The quality of certain product justify its cost. I dont mind paying much as long as I am satisfied with what I get. If I could get it in a much lower price then I could say it would just be a bonus.

Lalu G Nair
par Lalu G Nair , Asst. General Manager , Darz design

Customer satisfaction means,When a customer get convinced with your products or services NOT by getting confused with your sales/marketing person and when they come back to you for another deal.

Irrespective of the products or services that you sell to your customer, following things determines the customer satisfaction. Your Price and Quality will attract the customer to your product.Usage experience will decide whether your products is really convincing to the customers.After purchase service will get recommendation to your product in the market.

Conclusion: All above points matters step by step. 

Chenna Chakka
par Chenna Chakka , Director of Sourcing & Procurement , Atlas Oil Company

In fact customer keeps an eye on all of the above.  But, what matters is the continuing relationship after the sales.  What differentiates a "good" company to a "great" company is that the latter continues to get the customer involved via frequent phone/email conversations as t:

(i) How do you like your product that you have recently purchased from us?

(ii) What other improvements that we need to make in the future generation of this product to be more customer friendly and more user friendly?

(iii) Do you think you have received your money's worth with this product?  If not, what do you think the price point should be for this product?

 

Companies should always look at the CMU (Changes, Modifications and Upgrades) to the existing product(s) to continually engage the customer as well as keep them away from the competitors.

ahmed salah
par ahmed salah , موظف , شركه عزيز اباظه

of course usage experience

Utilisateur supprimé
par Utilisateur supprimé

One word...value

Mohamed Elkhatim Hamada
par Mohamed Elkhatim Hamada , Supply Chain Manager , Central Advance Digitech

It depends .
But the availability of the serivce itself when needed is the most important.
How fast you respond to customer can determine your price the faster you solve the problem the higher price you can get, the slower you respond the longer negation on your bill you will face.
I can say "time".

mohan kumar
par mohan kumar , Travel Consultant , REGENCY TRAVEL SERVICES

you can sell any product which is above mentioned but customer always need service that you can deliver any time so my preference is service...

Syed Tehama Ali
par Syed Tehama Ali

It totally depends on the products for example  if I buy a laptop so definitely I am looking for quality and after sales services.

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