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ماهي صلاحيات مدير التسويق؟ what are the marketing manager authorities and accountability?

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Question ajoutée par Mohamed Hendy , Commercial director & Co- founder , The matchers
Date de publication: 2015/04/07
kamran Khan
par kamran Khan , Accountant , Concord Medical Equipment Trading LLC

Responsibility

 

Responsibility indicates the duty assigned to a position. The person holding the position has to perform the duty assigned. It is his responsibility. The termresponsibility is often referred to as an obligation to perform a particular task assigned to a subordinate. In an organisation, responsibility is the duty as per the guidelines issued.

 

Definitions of Responsibility

 

According to Davis, "Responsibility is an obligation of individual to perform assigned duties to the best of his ability under the direction of his executive leader." In the words of Theo Haimann, "Responsibility is the obligation of a subordinate to perform the duty as required by his superior".

 

McFarland defines responsibility as "the duties and activities assigned to a position or an executive".

 

Characteristics of Responsibility

 

1.     The essence of responsibility is the obligation of a subordinate to perform the duty assigned.

2.     It always originates from the superior-subordinate relationship.

3.     Normally, responsibility moves upwards, whereas authority flows downwards.

4.     Responsibility is in the form of a continuing obligation.

5.     Responsibility cannot be delegated.

6.     The person accepting responsibility is accountable for the performance of assigned duties.

7.     It is hard to conceive responsibility without authority.

 

Authority

 

Authority is the right or power assigned to an executive or a manager in order to achieve certain organizational objectives.

A manager will not be able to function efficiently without proper authority. Authority is the genesis of organizational framework. It is an essential accompaniment of the job of management. Without authority, a manager ceases to be a manager, because he cannot get his policies carried out through others. Authority is one of the founding stones of formal and informal organisations. An Organisation cannot survive without authority. It indicates the right and power of making decisions, giving orders and instructions to subordinates. Authority is delegated from above but must be accepted from below i.e. by the subordinates. In other words, authority flows downwards.

 

Definitions of Authority

 

According to Henri Fayol, "Authority is the right to give orders and the power to exact obedience."

 

According to Mooney and Reily, "Authority is the principle at the root of Organisation and so important that it is impossible to conceive of an Organisation at all unless some person or persons are in a position to require action of others."

 

Accountability

 

Every employee/manager is accountable for the job assigned to him. He is supposed to complete the job as per the expectations and inform his superior accordingly. Accountability is the liability created for the use of authority. It is the answerability for performance of the assigned duties.

 

Definition of Accountability

 

According, to McFarland, "accountability is the obligation of an individual to report formally to his superior about the work he has done to discharge the responsibility."

 

When authority is delegated to a subordinate, the person is accountable to the superior for performance in relation to assigned duties. If the subordinate does a poor job, the superior cannot evade the responsibility by stating that poor performance is the fault of the subordinate. A superior is normally responsible for all actions of groups under his supervision even if there are several layers down in the hierarchy. Simply stated, accountability means that the subordinate should explain the factors responsible for non-performance or lack of performance.

 

Authority, Responsibility and Accountability are Inter-related

 

They need proper consideration while introducing delegation of authority within an Organisation. In the process of delegation, the superior transfers his duties/responsibilities to his subordinate and also give necessary authority for performing the responsibilities assigned. At the same time, the superior is accountable for the performance of his subordinate.

 

 

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