If you could adopt something from the Zara brand model, what one element do you think will add the most value to you/your current brand?

their marketing strategy ,their outstanding photoshoots and how organized their E.Comm is

Excellent Range, Quality of Fabric,. Contemproary Design, Perfect fit. Overall Value for Money.

obviously the cut and fit of ZARA , an italian giant that focus on all these with yeah , ofcourse the aesthetics and pricing range as its worth and customer friendly

Trendy, comfortable and contemporary

Overall Aesthtics and Design

Comfort & Colorfastness properties. 

I think that it will be the beauty accessories and the scarf