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Word of mouth marketing has evolved to a point where it is often difficult to differentiate between someone who is sincere about an opinion and someone offering a recommendation because they are offered an incentive to do so.
To put it most simply, word of mouth marketers and advertisers seek to create something worth talking about and then actively encourage people to talk about it. As I referenced earlier, people love referrals. They tend to trust the opinions of their friends when making purchasing decisions.
marketers should feed it.
feed it as in give it full attention
it is the only free marketing incentive we have.