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Collecting, analyzing and evaluating accurate/appropriate marketing related information is the task of:

A - Marketing information system

B - Management information system

C - Materials information system

D - Market information system

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Question ajoutée par Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.
Date de publication: 2015/04/14
Murali Ambala Kolliyil
par Murali Ambala Kolliyil , Finance Manager , AMASCO LLC

A.  It is part of market information system

Ibrahim Hussein Mayaleh
par Ibrahim Hussein Mayaleh , Sales & Business Consultant and Trainer , Self-employed

I agree with colleagues who's answer is A

Vinod Jetley
par Vinod Jetley , Assistant General Manager , State Bank of India

A marketing information system (MkIS) is a management information system (MIS) designed to support marketing decision making. Jobber (2007) defines it as a "system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis." In addition, the online business dictionary defines Marketing Information System (MkIS) as “a system that analyzes and assesses marketing information, gathered continuously from sources inside and outside an organization.

Alex Al Yazouri
par Alex Al Yazouri , General Manager , Al Mushref Cooperative Society

A - Marketing information system.

Nasir Hussain
par Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

A - Marketing information system-------------------------------

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