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The orange juice manufacturers know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable during other time periods during the day.
a. gender segmentation
b. benefit segmentation
c. occasion segmentation
d. age and life-cycle segmentation
Option C) is the correct one
B. Benefit segmentation simply divide the market into the beneift enjoy in different time frame
>>>>>>>>>>> c. occasion segmentation >>>>>>>>>>>>>
c. occasion segmentation ^^^^^^^^^^^^^^^^^^^^^^^
The orange Juice Manufactures should focus on Benefit Segmentation in order to ensuer that their product is consumed during various parts of the day.
They would have to provide more details in terms of health benefits such as Orange juice provides the necessary fibres and nutrition that not only detoxifies the human system but also re-energizes and replenishes the body with essential electrolytes that a person would loose during the day while performing daily activities. The Manufacturers could also go a step ahead and state that drinking in glass of orange juice in the night before dinner is effective as it would provide the stomach the necessary fibres required for digestion and would hence give the individual better sleep.
The answer is: Option ( C )
C - Occasion segmentation.
What is occasion segmentation:Now the akshaya tritiya is like hell of a business for the jewellers, Isn't it ?
I agree with colleagues
c. occasion segmentation
c. occasion segmentation......... . . ..
