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Please tag on social media / hotel web site the pictures which is could show the people/customer of how beautiful view of hotel, clean and good quality of services
As the niche is very broad, you have to understand whats your Mission for taking social media for marketing for the hotelsYou may need new customers or engagementGet visitors to your hotels booking platform or siteBring in the awareness among your target audienceAnd so many, so you have to have a mission first for this and then define, break it up and then design.Hope it helps.
All platforms are good you, just to think out of the box...
I think Facebook and Google + both are right websites to do marketing on social media websites. In both the websites a hotel owner can list its business so that people came to know about the features, latest offers.
You can also start a blog at any reputable blogging site.
What you have to do all is to give images/photos to people to be able to Share, Pin and Google+ it, messages will not be attractive if you don't have some relevant graphics to go with it...
Good Day!!!