What role does the marketing department play in an organization ?

Actually it is a very big role but in brief it dose the following:-

·         Responsible for building the brand in the market.

·         Responsible for increasing the company market share.

·         Responsible for increasing the sales volume.

·         Responsible for (product/ service) positioning in the market and creating mental image for the (product/ service).

·         Check and analyze customer needs and requirements.

·         Amend and Redesign the (product/ service) to satisfy the customer needs with the suitable price.

·         Manage the (product/ service) suitable promotion strategy.

·         Gives the (product/ service) to the customer at the suitable place in the suitable time with the suitable way.

·         Follow up the customer through public relation and after sale service.

According to the University of Maryland, the role of the marketing department in any organization is to provide and support the organization with relevant, effective and targeted advertising and promotional ideas for the brands and services that are offered

According to my opinion, all the activities involves in the point of production and the point of consumption (End User)  are the roles of marketing.

marketing departments in an organization is to have an important role as the spearhead of an organization to improve all areas, especially in the field of marketing of goods

I can say every role,reason MARKETING department is the only dpt that can make or create income all the other dpts are about expense i know we have to use some money to make it run MARKETING dpt but you can see it as investment. 

I fully endorse the answer been added by Mr. Ahmed Mostafa............... 

Marketing is a science that supports the sales team to apply their art for the achievement of sales plans.

Marketing Management

Key management in the company

Facilitate access to my client

And considering the needs and trying to be met

And is included the largest spread of the commodity

I Fully agree with the answers been added by EXPERTS...................... THANKS

Functions of marketing are;