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A _ brand may be kept around despite dwindling sales because they still manage to hold on to a sufficient number of customers and maintain profitability with little or no marketing support.
*flanker *cash cow *low-end entry level *question mark *hound dog
that profit or break even is purely by loyal customers. But no proper Advertising/ marketing efforts will SURELY lead to dissapareance of that brand. Some companies dont understand that concept. That Advertising and marcoms is not an option but a mandate to thrive in this existing market.
