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How To Structure Your Marketing Team ?

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Question ajoutée par Khaled Anwar , Senior Sales Engineer , "Automotive company''
Date de publication: 2015/04/27
Ferguson Losper
par Ferguson Losper , Dispatch Superintendent , MEATCO Abattoir Windhoek

First you will have to know which type of business it is eg: SMB or Midsize Business or Enterprise.

Marketing DirectorMarketing Analyst

Social Media Specialist

Marketing Coordinator

Marketing Assistant

 

Interns

Emad Mohammed said abdalla
par Emad Mohammed said abdalla , ERP & IT Software, operation general manager . , AL DOHA Company

I fully agree with all EXPERTS...................... Thanks

Vinod Jetley
par Vinod Jetley , Assistant General Manager , State Bank of India

The question of who to hire next requires you to first take a look at your current team. Try placing each member of your team into the first three stages in the inbound marketing methodology: attract, convert, close. Here's an idea of which roles belong where:

  • Attract: Your content writers, designers, SEO specialists, and social media managers.
  • Convert: Everyone involved in conversion optimization, including landing pages, calls-to-action, lead scoring, and nurturing.
  • Close: Your sales enablement marketers helping the sales team close opportunities.

Once you've categorized each person, you'll have a better idea of which parts of the funnel you have been prioritizing when hiring. Next, compare your current team distribution to how you should organize a team of your size