Communiquez avec les autres et partagez vos connaissances professionnelles

Inscrivez-vous ou connectez-vous pour rejoindre votre communauté professionnelle.

Suivre

What is the definition of " Marketing" as a science from both side : theoretical and in the day life?

user-image
Question ajoutée par Hassan AL-Najjar , Instructor , Gulf University for Science & Technology
Date de publication: 2015/04/28
ARNAB BANERJEE
par ARNAB BANERJEE , MARKETING HEAD , TILAKNAGAR INDUSTRIES (I) Ltd

Marketing is something which defines "YOU" as an object and develops"Brand Equity".

Everything in this world is connected either with "similarities" & "differences". Marketing is that branch of science that discovers that "unique" component of each object 

Marketing is adapting to Change and thus compliments to the theory of "Survival of the fittest".

I can see you in the photo that you are a very handsome man with very neatly maintained beard.... that is You... a Brand, which is unique, and opinions are formed in the brain based on past experiences and trends that you are an "educated & gentleman". This is what marketing is in everyday life that by just your certain appearance you get labelled as "educated & gentleman" and more importantly my interaction with you would also depend on the opinions I developed.

Therefore Marketing developed & decides reactions also in everyday life.

 

Muhammad Zabeehullah
par Muhammad Zabeehullah , Assistant Accounts Re-Cocilliation Officer , Fazal cloth Mills Limited

Basically Marketing is the way through which you may represent a product/service/Yourself in such a way that , your target audience feel your presented product/service/Yourself as there need.

 

It can be define as a science of diverting/developing/Convincing minds of targeted community toward your  product/service/Yourself in such a way , that  targeted audience feel convinced to acquire or fulfill there need through your offered  product/service/Yourself.

 

And according to the Islamic point of view, Marketing is the representation of  product/service/Yourself with all true and false i.e. Good and Bad features or you may say as it is.

Fernando E Ramirez M
par Fernando E Ramirez M , Global Brand Director , IMPERIAL TOBACCO Ltd

Pragmatically speaking, comes down to1 thing;  MORE ! ….selling More of your product, to More people, More often, in More markets and with More value! 

However, has to be done in a meaningful way;  creating strong brand equity across the portfolio, developing relevant and disruptive innovation, and enhancing value for both consumers and shareholders, while transforming the portfolio and product solutions to ensure sustainability.

Mohammed Atiq Bopatan
par Mohammed Atiq Bopatan , Sales Manager , ALE

Science by definition is Skill, Art or Knowledge. Marketing is definitely a science of Understanding the Client's actual  requirement and then proposing a suitable solution for the same. It is the science of positioning the ''Product" so as to meet the Target audience requirement. Advertisement is a major tool in communicating to the Masses at large. Branding helps build the Product where the target audience relates himself or herself with the Product Appeal. We Human Being are also involved in Marketing at a personal level, What we wear , how we behave, whom we meet, our thoughts, Our approach, attitude towards work & Life, our Personal Life, Our Social Life etc etc  an opinion gets formed about you if you are really trying to get noticed:)

Ioana Cristina El Watidy
par Ioana Cristina El Watidy , Marketing & Business Development Manager , Qatar Global Projects Resources Est

Marketing is building your brand, convincing people that your brand (meaning your product/service/company) is the best and protecting the relationships you build with your customers in the day life.

 

In theory Marketing it is defined as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.  Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services.”Philip Kotler.

charan kumar Reddy
par charan kumar Reddy , Relationship Officer , Dunia Finance LLC

The straight forward answer is exhibiting the presence of any product or service to the world..

More Questions Like This