How marketing research helps in decision making ?

The result of the research should be the foundation for the decision, should you or should you not start with some product and if "yes", how, in which way you should do it. For example; my friend was trying to place some product on the market with very good quality even with a lot of concurrence but without any research, or just a little. He failed with that project because he make his decision just with the fact that the product was usefully and good quality. That's not enough. So, the basic for any decision should be the research.

A very clear answer of mr. Genc. Thank you

Research could simply be defined as having a proper, definite and near accurate information carried out in a systematic manner in order to establish facts or principles, or to collect information on a subject.

Market research specifically looks into the business environment in detail for competition from other companies, regulatory rules and laws, trends, up-to-date technological advantages and any other facts relevant to the specific product or service.

As it is imperative for any organisation making foray into any sector of the market to first carry out an analysis and comparison of the market vis-à-vis competitor advantage, so also is it relevant to existing organisations. Identifying changes and how it impacts the consumer will help management make the right decisions towards the best marketing strategy.

Carrying out research or having a proper understanding of the market helps in the distribution and allocation of resources. This is particularly important once the organisation knows the specific things to be done.

Another importance of research which cannot be underestimated is manpower. With a proper understanding of what is needed, definite tasks are accrued to the right personnel with a proper understanding of the expected outcome. This helps in measuring results.

However, it is important to point out that it’s not always necessary to conduct research before attempting to solve a problem in business or marketing management. The business owner or manager may feel that he already knows enough to make a good decision. In some instances, there may be no choice among alternatives and hence no decision to make.

It is rather pointless to study a problem if there is only one possible solution. But in business situations, the owner or manager must make a choice among two or more courses of action. This is where fact-finding enters in to help make the choice.

Finally, good research should help integrate marketing with the other areas of the business.

In order to best market a product or service, analysis and comparisons with up-to-date data is imperative to promote any business. Identifying changes and how it impacts the consumer will help management make the right decisions towards the best marketing strategy.

Market research specifically looks into the business environment in detail for competition from other companies, regulatory rules and laws, trends, up-to-date technological advantages and any other facts that for the specific product or service.

The internet today is an advantages tool that requires competitive strategies. Search Engine Optimization (SEO) consists of processes that will increase the quality and volume of traffic to a website. The optimization process directs the consumer or associated business through specific keywords and may include searches through images, video, local and more. Website design and content has a lot to do with how searchable it is by people. This involves an intricate design process by specifically editing the content, HTML, and all associated codes to be more searchable. Optimization of a website also includes many conveniences, from menus to shopping carts.

Search Engine Marketing (SEM) deals with paying and involves various methods of research analysis, thus keeping a website on top of a search engine list as well as speeding up the process.

A marketing advertising agency can greatly assist in supporting the corporate image and focus on improving how a company and the work they do is seen by all audiences. It can do research in all the following categories and generate reports to reference and implement changes:

* Web analytics * Web site design * Organic search management * Paid search* E-marketing * Online advertising * Viral marketing * E-commerce applications * Custom applications * Content management * Multimedia

The marketing agency gathers the specific and specialized professionals to conduct research and launch marketing and advertising campaigns, but most of all monitors and analyzes for the best strategies to accomplish a successful business.

There are many marketing techniques that can be used, some of which are as follows:

* Ad tracking - research and monitoring of brands* Advertising research - measurement of an ad's capabilities* Brand equity research - the consumer's views* Brand association research - how people associate with the product * Brand attribute research - traits and description of the product or service* Brand name testing - gauging the consumer's reaction and feelings to names * Commercial eye tracking research - examining the consumer's reaction to the product, service and website* Concept testing - consumer's acceptance* Coolhunting - observations and predictions in trends * Buyer decision processing research - what motivates people to buy and what decision-making process they use * Copy testing - tests that predict acceptance by viewing the reactions of an audience * Customer satisfaction research - how happy the client is with the product or service* Demand estimation - determines the approximate level of demand * Distribution channel audits - attitudes and opinions toward a product * Marketing effectiveness and analytics - measuring results to determine the effectiveness of marketing activities* Mystery consumer or mystery shopper - surveys by undisclosed patrons* Positioning research - examines relationships to the competitors* Sales forecasting - determines the expected level of sales and demand* Segmentation research - determination of the characteristics of potential buyers * Viral marketing research - estimates the probability in communications within social networking

Utilizing the many marketing methods that exist and with careful analysis brings the optimal level of business.

Management is about decision making. Decision is invariably surrounded by uncertainties and, therefore, risks.

Marketing research is charged with helping to reduce such uncertainties, "...but will never remove it.

At best, marketing research will increase the probability that the decisions which management has to take will help attain the organisation's marketing objectives.

Market research is a process or u can say a Tool , by which an data is collected, which helps in decision making at higher level. Market reaearch is done by having some objective like Product launch, New product development, Manpower Analysis, Competitor theory , or you can say for developement of Company at various levels. Market research is very important tool, for entering into the new market, having facts into consideration.

Apart from above topic my self Rakesh Pandita MBA(mktg) with14 yrs of exp in Business Development.7 yrs with insurance and7 years with Advertising/media and events . Now myself very eargely looking for break at Dubai. My all expereince is at India. I have good no of experience in Team Management, Recuritement, Area Expansion, Business Development etc. If any can help plz write to me at or wtsapp

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