What is the importance of experiential marketing?

Experiential Marketing is about interacting your brand with your consumer, allowing your brand to come alive for them. This creates a fresh connection between brand and consumer, in their personal world. These connections should be formed by experiences that are personally relevant to the consumer, it should be memorable for them, it should be interactive, and it should invoke emotion. 

Experiential Marketing will help you to do this on many levels through the establishment of a complete customer experience. Consumer involvement in many kinds of media platforms: visual ads and print ads, sound, and others you'll be able to measure the response

To form a memorable and emotional connection between the consumer and the brand so that it may generate customer loyalty and influence purchase decision.

Just want to add customer service can add the human touch to EXPERIENTIAL marketing. When a customer calls the co after purchasing the cos product or service or just inquiring about the cos product or service the experience that the customer has could turn him into a promoter or a detractor.