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Orouba Dandashly , Housing/invoicing/planner , Saudi Oger, Kaust Project
Objective: To impress a damsel with your archery skills (overall mission)
Aim: To successfully shoot an apple off the head of a knave at an archery contest attended by damsels (what you actually intend to do to support your mission)
Target: To hit the centre of the apple on the head of a knave (a measure of the degree of success)
Goal: To get your arrow in the apple without injuring the knave (a logical indicator of success)