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I think yes; it is even more wanted, during initial state, to offer products at prices lower than cost prices, and make discounts to distributors so as to guarantee more access to goods by the customers, who will turn out to be loyal.
Thanks for the invite
Under-pricing may not be a feasible solution. Instead focus upon all four Ps of Sales &Marketing - Product, Price, Place, Promotion. Customer loyalty can be better achieved by aggressive After Sales Service Support, Customer Feed-backs, Extended Warranty, Exchange Offers, Buy-Back Schemes etc. that are also a part of Promotional activities.
Never, because if cost is the source of long term relationship, then you can expect a brake in customers loyalty and relationship as soon as you start making money out of him and he will become loyal to another low cost competitor.
Well it depends on the quality of the product to adopt what pricing strategy. It's feasible but not smart move to be implemented. As it can make the reputed one to be more curious to think in other terms that can averse Next stages. So, its in my view less significant to offer at cost price. Thanks for the eye-catching question that is just like sea what stirs beneath the hidden soul !
I think it's helpful if it in the beginning.
Profit margin less what purpose can lead
You must ensure continuity in quality
And provide Item
Fully agreed with Experts answer
Yes. it is feasible specially in the initial stage because it is always the most difficult stage.
No, i personally would avoid such procedure.
As for long term relations with customers we can be build such by creating a healthy sales process, provide a good developed product and of course work with professional follow up standards.
we can invest in loyalty systems, provide gifts, create events and parties ext... Thank You.
I fully agree with the answers been added by EXPERTS................... Thanks.
