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A sale is the first step to increasing your sales, not the last. Providing good after-sales service shows your customers that you want to build a long-term relationship with them, earn their loyalty and keep their business.
Many successful businesses use after-sales service strategies to consolidate sales, build customer relationships and grow their profits. Providing after-sales service keeps your customers coming back to you and encourages them to refer your business to others.
After-sales service includes what you do at the point of sale, including your customer service and selling techniques. It also includes how you follow up after the customer has left, such as providing follow-up contact and effectively dealing with complaints.
After sales service is more important than sales itself
Maintaining the the relationship between the Company and the Customers after the sale will led to have a loyal and a life time client .
Its also an indirect marketing tool - as the Company will have an excellent reputation which will encourage the Client to share his experience with the community.
Furthermore, its a Company performance measurement & assessment tool as the client will have to report any feedback after the sale .
After sales service plays a pivotal role in strengthening the bond between the organization and customers.
Customers start believing in the brand and get associated with the organization for a longer duration. They speak good about the organization and its products. A satisfied and happy customer brings more individuals and eventually more revenues for the organization.
Dear Ghada,
Providing outstanding After Sales Services after the sale may not only win you a customer for life, but you’ll be more likely to receive customer referrals that can lead to more business.
If you fail to provide After Sales service to your client, the next time he needs a product or service your company sells, he’ll be more inclined to look elsewhere.
It may be a cliche’, but it’s true: It’s easier to keep a client you have that to find a new one.
Regards,
Hany Sewilam AbdelHamid
Head of Business Development | Sales & Marketing
Entrepreneurship Coach & Consultant
Digital & Social Marketing Certified Expert
In simple words positive word of mouth and customer retention.
to estimate and meet sales forecast , to add competitive tool and to meet customer experience
An actual sale starts from the time a sale is made and it matures for the business when the same is referred to another entity (business/ individual). A product and/ or service will only be referred if the customer is satisfied and follow-ups are very important in order to keep the customer satisfied. Periodic measures should be taken to ensure maximum customer satisfaction. A happy customer is much more to the business than just a customer.
It is extremely important because after sales service shows to your clients that even though you concluded your deal that you care about them and want to build a long term relationship, who knows what tomorrow brings
Aftersales service is key in letting the client they he/she was more than just a sale. It lets the client know that you value his choice and trust in your brand, and are there to create a lasting relationship with him.
Clients who have created a lasting relationship, is more likely to be loyal to your brand, and feel comfortable in referring your services to others.
This helps to maintain the company reputation and inevitably grow the customer base.
Reaffirms the clients trust and expectations of service excellence.
The most powerful propaganda provided to customers about the facility is to provide excellent after sales service, where is the company's interest is linked mainly to its success and failure, and the bottom line is that providing excellent after sales service leads to increase the company's profits and vice versa, which is the main factor that builds the brand name is strong
