How is growth hacking redefining marketing ? Is growth hacking right of every company ?

Yes, growth marketing is taking over traditional marketing practices all over the globe,

marketeer main concern is to catch the most awareness of its targeted market so in pursuit of attaining the most awareness marketeer moved to desktops and smart phones where 70% of total audience attention is now a days.

so i believe it is not only the right but most preference of marketeer to practice and implement digital marketing and growth marketing phenomenon into their business models.