How would do describe Pull Marketing strategy ? Please give your answer with an example .

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Question ajoutée par PRADEEP MEHRA , CEO , Angel international Inc.
Date de publication: 2015/05/15

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par Raymond Sigar , Creative and Innovation Manager , Setia Haruman Technology

A pull strategy involves motivating customers to seek out your brand in an active process.

"Getting the customer to come to you"

Examples of pull tactics

Advertising and mass media promotion
Word of mouth referrals
Customer relationship management
Sales promotions and discounts

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