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Successful marketers in the world knew a lot about the market in which they work, and they know well how to sell it .. they are well aware of their customers .. What are the common needs .. What are the goals that would want to achieve .. What is the psychology that drives them to take out a credit card and take purchasing decision.Those marketers use this information in order to create an environment and marketing campaigns in order to create an environment in order to address the desires of their market, and to meet those desires. This "message is compatible with market conditions" make their marketing and their place creates more business and sales of more than competitors.You can use this strategy in your site with the creation of the shift Conversion Rate Optimization rate, or as it is called rate (CRO). In short, the process of the CRO is to make your website generates a lot of positive results (transactions and sales) by making it more convincing, trustworthy, and easier to navigate and browse for visitors, so most of them can find what they are looking for, and make a quick decision. Therefore, the CRO is the easiest and fastest strategy to increase transactions coming from your site and sales on the Internet. Furthermore, it is the best way to increase your positions and your sales without spending a bundle of money by bringing huge numbers of visitors to your site. In fact, it is the first step that must be put into consideration before you consider rate increase targeted visitors to your site.