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online marketing is accessible in huge number therefor always ensure to create an attractive video which potential viewers may fully watch.
Focus on the production value - Investing in production quality is key even if you don't hire a pro don't cut corners!
Audience - Always be as clear as possible to your audience
Story Arc - always tell a compelling story, this is what attracts audience attention
Location - Every ad should be designed based on where the target location is and what the culture and trend is as per the market.
focus on:
Who is your Audience?
What will they do with it?
What is your story?
How can you drive up the production Value?