What are some good advanced marketing guides or books?

For aspiring brand strategists:

• The Ten Faces of Innovation

by Jonathan Littman  

• Why Some Companies Make the Leap And Others Don't 

by Jim Collins  

• A Whole New Mind: Why Right-Brainers Will Rule the Future 

by Daniel H. Pink

 the exprince of the market and  when you will do more efforts and to know whats the the best for your custmor  from your previous experience that you collect it before