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For aspiring brand strategists:
• The Ten Faces of Innovation
by Jonathan Littman
• Why Some Companies Make the Leap And Others Don't
by Jim Collins
• A Whole New Mind: Why Right-Brainers Will Rule the Future
by Daniel H. Pink
the exprince of the market and when you will do more efforts and to know whats the the best for your custmor from your previous experience that you collect it before