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When a company enters a new product category for which its current brand names are not appropriate,

it will likely follow which of the following brand strategies?

a. Product extensions

b. Line extensions

c. Brand extensions

d. New brands.

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Question ajoutée par Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.
Date de publication: 2015/05/19
Imoleayo Gabby
par Imoleayo Gabby , Marketing Manager , Gulf Marketing Group - Other Locations

Then it is said to be               New brand

Emmanuel Akpe
par Emmanuel Akpe , Director , Imagia Italian Furniture & Interiors Ltd

It will be refrerred to as New brands

Nasir Hussain
par Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

The correct answer is " d. New brands." 

Emad Mohammed said abdalla
par Emad Mohammed said abdalla , ERP & IT Software, operation general manager . , AL DOHA Company

>>>>>>>>>>>>>>>>>>>>   d. New brands.   >>>>>>>>>>>>>>>>>>>>

Vinod Jetley
par Vinod Jetley , Assistant General Manager , State Bank of India

d. New brands.^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

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