Describe what could a certificate of "The International Organization for Standardization (ISO)" could add to a sales business?

Suffice answers Experts

Thanks for the invite

Certification is to show the customers an outside agency's authentication. But when customer experiences differently agency's credibility will be in question.

What we do is documented, and audited by outside agency in reference to the documented version to ground activities/processess. Most of all the companies do what they said in the document, when an auditor / customer walks-in. Some of do it for auditors and not for customers. Here the ceritifcation has no value.

The reason is that Auditor comes with prior appointment but not the prospects. Hence, the ground realities are exposed to prospects and not to Auditor. In the Manufacturering / Production line,  evidence can be similar. But when comes into Selling & Servicing dissimilarities are evident.

To sum up, It is we to bother about our business and not the ISO. For the sake of ISO means, no need for certification for Sales and Service

ISO9000 is a set of international standards that provide management requirements for creating and maintaining company quality systems. However, existing literature is divided over whether ISO9000 is good or bad for companies. Several papers have analysed the effects of ISO9000 certification and have reported different findings. Using an empirical approach, this research seeks to ascertain whether the mean sales of ISO certified companies is significantly greater than those of their non-certified counterparts and assesses the impact of ISO9000 certification on sales of companies in Mauritius. The methodologies employed are an independent T-test and

static and dynamic panel regression analysis. Based on a sample of39 ISO certified companies and39 non-ISO certified ones in, the findings report a significant difference

between the mean sales of the two groups (in favour of the certified companies) and a

positive and significant relationship between ISO9000 certification and sales. Also, the dynamic panel analysis confirms this positive relationship. Thus, it can be said that ISO certified companies in Mauritius, experience the benefits of certification through increased

sales which also implies increased customer loyalty and confidence and a larger customer base. This paper will help the non-ISO certified firms to consider investing in a suitable

quality management system, possibly leading to ISO9000 certification.

Thanks for the invite,

Actually this question is not within my specialty; I sorry for not giving an answer. I hope experts in the field can provide a satisfactory answer for your question.