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What's the difference between marketing automation and inbound marketing?

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Question ajoutée par Ghada Sameer , Project Manager and media executive , CQA
Date de publication: 2015/05/19
Muhammad Adeel
par Muhammad Adeel , Sales And Marketing Executive , TANZEEM HEAVY EQUIPMENT RENTAL LLC

Marketing automation is the use of software and Web-based services to execute, manage and automate marketing tasks and processes. It replaces manual and repetitive marketing processes with purpose-built software and applications geared toward performance.

Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.

Subhranshu Ganguly
par Subhranshu Ganguly , Quality Analyst. , WIPRO

The main difference between marketing automation and inbound marketing is the absence of human touch in automated marketing. Inbound marketing will succeed only if the quality of the content is innovative enough to attract the target audience. I think these innovative measures should be tried along with the old strategy of marketing with media and ad campaigns . Only when u are confident about the new avenues u can reject the old war horses of traditional marketing. 

منير المنير
par منير المنير , اداري , مديرية التربية والتعليم

Agreed with the answer Mohamed Adel

Nasir Hussain
par Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

Agreed with the experts....................

Mohamed l
par Mohamed l , Projects coordinator , Horn of Africa contracting Es

Marketing completely known to its users. Inbound marketing that has to be discovered on the time of requirement only

 

syed athar hussain
par syed athar hussain , counter supervisor , Rimsha Travel

Marketing make stong use socail media and web side,Plus B2B 

 

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