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What are the advantages of loyalty schemes?

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Question added by Georges Aref Chaoul , Business Unit Director - Consumer Services , Kaizen Asset Management Services
Date Posted: 2015/05/25
Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

1. Retention2. Acquisition3. Up-segment4. Deselection5. Win-back6. Increase CLV7. B.C.M.8. Relationships9. Advocacy10. Pricing11. Competitors12. Stock lines13.Merchandising14. Reduce costs15. New sites

Alex Al Yazouri
by Alex Al Yazouri , General Manager , Al Mushref Cooperative Society

Mutual benefits in so many aspects on a short and long term.  

Sameer Mir
by Sameer Mir , Section Head - Loyalty (Vice President) , BankIslami Pakistan Limited

A loyalty scheme built around customer incentives will have the following advantages;

 

1. Retention of customers

2. Acquire new customer

3. Increased customer footfall

4. Marketing through positive word of mouth

5. Insight of customer spending behavior enables the organization to directly market their upcoming brands

6. Can easily identify regular and occasional customers

7. Easily covert occasional customer into regular customer by promoting right kind of deals/incentives

8. Direct customer interaction based on buying patterens

Muhammad Adeel
by Muhammad Adeel , Sales And Marketing Executive , TANZEEM HEAVY EQUIPMENT RENTAL LLC

Effective loyalty schemes can keep existing customers, build loyalty and increase new customers even in a recession as well. In addition these schemes can provide a great measuring tool. In other words, the loyalty scheme shows that how deeply customers are respected, while at the same time, the company is able to track and identify customer habits such as spending, behaviors and trends.

Emad Mohammed said abdalla
by Emad Mohammed said abdalla , ERP & IT Software, operation general manager . , AL DOHA Company

Advantages for loyalty schemes for the costumers are that they receive a discount when they go shopping and save money. 

Georges Aref Chaoul
by Georges Aref Chaoul , Business Unit Director - Consumer Services , Kaizen Asset Management Services

Thank You all very much for your participation, i agree with you sirs.

 

Customer loyalty schemes are an effective way to improve your customer-retention levels.

Loyalty initiatives allow you to focus on your best customers and improve customer satisfaction levels.

Loyal customers are also good for your business because they become your best advocates.

Customers like loyalty schemes because they feel they are getting rewarded for giving you their business.

The rewards you offer to regular customers can vary from fixed discounts to extra goods or prizes.

The data generated by a loyalty scheme can also be used to improve your bottom line.

Loyalty schemes can also be used to win back lapsed customers. 

The data generated by a loyalty scheme can offer other valuable insights. 

Napoleon Tero
by Napoleon Tero , Security guard , Spark Security Services

you can be promoted a position and take good salary, or the company will give the trust in you and happy for your service.

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