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It influences the business mainly when we look at it among the competitors. To stand out, you have to be unique, memorable and impactful. There are a lot of businesses that have no unique logos and are successful but the development potential and expansion opportunity in various markets are limited.
When in terms of logo it comes to an identity of the company, corporation etc. that bears a meaning and interpretation of the company success.. sometimes logo brings good luck to the business that's why most of chinese and egyptians designers are the experts of logo design. so when the company achieve their success it's hard for them to change their logo because of experiences they acquired to achieve the success that the logo is always the frontline of their transactions and identity...so when it comes to success the logo is always bears all the company identity and reputations..thanks
Logo does not influence the success of a certain business, but just like a face tells the story of a person. Logo definitely gives an impression of the Company.
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