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I think the debate should be....... Is liquor or cigarette should be banned or not?
If govt. allows companies to manufacture such things, why not their marketing should be allowed? & considered ethical?
Surrogate marketing is a work around the seeming hypocrisy of the govt which says I do not want to close down your business but I will pretend that you are not there so long as you do not advertise directly. Whose ethics are we taking about, the marketers, the media, the regulators, social activists or customers.
I believe any product manufacturer should be given equal opportunity to market its product. Otherwise its estates responsibility to stop production of such unsocial products.
I think if u have surrogate ads banning the real ads is just a eye wash. The corporate houses are no more targeted by the parliament and legal authorities and still they do what they want to do. And the Govt is happy thinking they are doing a great service by banning the tobacco and alcohol ads. Everyone is happy but the purpose is not served.
Surrogate advertising is a form of advertising which is used to promote banned products, like cigarettes and alcohol, in the disguise of another product. This type of advertising uses a product of a fairly close category, as: club soda, mineral water in case of alcohol, or products of a completely different category (for example, music CD's or playing cards) to hammer the brand name into the heads of consumers. The banned product (alcohol or cigarettes) may not be projected directly to consumers but rather masked under another product under the same brand name, so that whenever there is mention of that brand, people start associating it with its main product (the alcohol or cigarette). In India there is a large number of companies doing surrogate advertising, from Bacardi Blast music CD's, Bagpiper Club Soda to Officers Choice playing cards
I think it is ethical what is wrong in that if any company have good reputation and selling the item with this concept then i don't think it is wrong and who we are to decide it is ethical or unethical. After certain age people when grow up or become major then he should be allowed to what should be consume and what should not be. if it is not then why there any law for minor and major, and if people have not grown up then it is his own personal problem, he had also equal chance to grow and now he is doing something wrong with him then it is problem of Government?
Talking about ethics, that way the company making cigarette is unethical at the first place leave aside surrogate marketing.