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What is more important to study, Sales or Marketing?

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Question ajoutée par Dina Khatib , Brand and Communications Manager , Bayt.com
Date de publication: 2015/05/31
Utilisateur supprimé
par Utilisateur supprimé

I believe that To be a good marketing person, you need to have great knowledge about sales. sales is a foundation and a marketing person cannot stand strong without a strong foundation.

Nurul Najihah Zainuddin
par Nurul Najihah Zainuddin , مدير تسويق , FredellaMNA Enterprise

To sell something or product , actually we need to know or learn about marketing . It very important for seller because without marketing anybody dont know our product . 

First of all we must understand what is marketing and what is sales…before telling about the relevance and scope….let me give a brief outline on both

 Marketing:

marketing is the sum total of all activities that that start from market research to customer satisfaction

Which includes….market study -  product development  -  market segmentation - different projections -  analysis - pre launch advertisement - product launch - post launch advertisement - Sales –  regulating product movement based on trends-managing product cycle-customer relation

Sales

From the above chart itself we can clearly understand what sale is. Sale is a part in  Marketing , which transfers the ownership of product from the company to the customer….

In many case the products are been directly demanded by the customer…in such a case there is no need for sales person.

Eg: FMCG product displayed in a supermarket

In this case the sales person might can influence the purchase decision

 

Which is important to study

As I discussed above, sales is just a part of marketing which helps to sell the product…that is the only function that sales has got.

While marketing is a wide area, which involves lots of activities.

 

 

Henwa Naguib
par Henwa Naguib , Sen. Marketing Manager , Al Futtaim Group Real Estate

To be a good marketer you need to practice sales and study marketing... practicing sales for a small time will help you understand more about customers and consumers needs and how to fulfill them and understand the challenges faced by the sales team which is one of the fundamental roles of the marketing to help facilitate the sales process.

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par Utilisateur supprimé

First of all you have to now about the society and his habits and the styl of life which the society like

anees Mirza
par anees Mirza , STORE MANAGER , SANGEETHA MOBILES PVT LTD

learn to live and survive, World will teach you automatically

Rasha Maarabouni
par Rasha Maarabouni , Executive Registrar , Lebanese International University

Case studies are very important since they are like an exposure of real situations that has happened to companies and individuals.

Ruvimbo Mudzingwa
par Ruvimbo Mudzingwa , Marketing Communication Consultant , Rwanda Events

Marketing is more important than sales. Sales is a part of marketing. Also for one to be a great sales person there is need to have an understanding of Marketing- “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. P. Kotler

Utilisateur supprimé
par Utilisateur supprimé

in my opinion i would say marketing first reason being in order for you to make sales, you have to lay agood marketing strategy  so as to identify who  are your consumers 

كوثر كريش
par كوثر كريش , عاملة بشركة لقطاع السيارات , Fujikura

actually we need to know or learn about marketing .

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