What would be the best innovative ways of advertising and marketing for a coaching center focusing on college students?

Go digital and support with traditional marketing activities but before starting you need to do your homework which will be :

1. Situation analysis ( Where are you standing today? SWOT and PEST analysis ) who is your competitor, what is their activities? who is your audience ( Segments) ...etc

2. Setting objectives for your campaign and activities

3. How to collect data?!!

4. Choose the right channels according to your business and audience; in your case i will focus on Twitter and Facebook after getting the website ready and customized for search engines and don't forget to use direct promotion in colleges.

5. Define measurement tactics and tools for your campiagn

6. Budget

Agreed to the experts................. Thanks for the invitation. 

I thing you should participate in events meant for educational purpose, also you can distribute leaflets and flyers at the entrance examination center as the same will help you in connecting directly with the students who are specific, For digital media i would suggest you should go for audience buying i.e buying inventory from a DMP solutions provider , as they will help you in accurate targeting.

Thank you for the invite. In my opinion you have to focus your marketing efforts at the venues where students spend most of their time. Social media is the best option where you can advertise to get noticed, so look at Viral marketing proposition. Students spend lot of time at fitness and wellness centers. Therefore I suggest you can tie up with gymnasium and spa owners and put up standies there for their immediate attention.