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A _ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.

a. push strategy.

b. pull strategy

c. blocking strategy

d. integrated strategy

Pharmaceuticals Marketing Sales Business Development Management
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Question ajoutée par Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.
Date de publication: 2015/06/01
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Vinod Jetley
par Vinod Jetley , Assistant General Manager , State Bank of India

a. push strategy.^^^^^^^^^^^^^^^^^^^^^

 

 

Examples of push tactics

  • Trade show promotions to encourage retailer demand
  • Direct selling to customers in showrooms or face to face
  • Negotiation with retailers to stock your product
  • Efficient supply chain allowing retailers an efficient supply
  • Packaging design to encourage purchase
  • Point of sale displays

Khaled Anwar
par Khaled Anwar , Senior Sales Engineer , "Automotive company''

The answer is : Option ( A )

Shahbaz Hayder
par Shahbaz Hayder , Group Head of Finance , Sharif Group of Companies

Push strategy is the right choice.

Emad Mohammed said abdalla
par Emad Mohammed said abdalla , ERP & IT Software, operation general manager . , AL DOHA Company

>>>>>>>>>>>> a. push strategy. >>>>>>>>>>>>>>>>>>>>

Nasir Hussain
par Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

a. push strategy......................... is the right answer............... 

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