Consumer goods with unique characteristics or brand identification often requiring a special purchase effort are called:

b. specialty products

Convenience goods are inexpensive items that are frequently purchased, such as milk and eggs. Shopping goods are higher-priced items that consumers typically comparison shop for, such as refrigerators and washing machines. Specialty products are products not purchased on a regular basis and consumers do extensive research before purchasing these items. Specialty products are typically expensive are unique in nature—meaning not easily substituted.

>>>>>>>>>>>>>>>>>>> b. specialty products >>>>>>>>>>>>>>>>>>>>

b. specialty products................................. is the right answer..........