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Because it provide market segmentation and also saws share of the total business of the company. It also saws the profitability of the organisation so it is very important.
Product analysis is always integral part of marketing. Product analysis are required to determine productivity of product during its life cycle.
Different products have different life cycles, e.g.. Aircraft production, constant analysis is required to improve standards and safety, product analysis also contributes towards future products.
In todays marketing, beneficiary is customer, and customer always want better product at affordable price. Product analysis in todays marketing not only improves the quality of product, also increases the sales prospects.
