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critically looking at the business in question, I can confidently say a Salesman with strong sales background would walk away smiling. Though it depends on the company's needs, for a commercial company where the focus is on profit margin, a salesman takes priority simply because of speciality in this field that is untainted with other responsibility.
Secondly often times, such hiring company already enjoy good management system in place, hence they wouldn't need a rivalry who will poke nose on areas which are not his/her jurisdiction.
Yes! A salesman has got higher chance to take up this position of sales executive than a manager with sales background.