Register now or log in to join your professional community.
I prefer symbol or combination because it is a universal language, logotype got some difficulties to read for foreign languages.
Logo is symbol of some message so it contain some interpretation and any organisation make it with different vision of the company it it represent the same. I like more wheel with arrows which saws we will work together and all direction.
Logotype. It sticks to the memory more than symbols.
I depend only with the typography. Because when i start to find a type of font then i got a new idea about the logo.
So i prefer only for the Typography.
I think the Logotype is better
The technology giant brand mark “Apple” f has been named the most recognizable logo in the United States, according to new research. because it is very memorable and fast to identify amongst many other brands .A study of 2,000 Americans tested respondents on their knowledge of logos and saw the famous yellow “M” symbol of McDonald's and the Coca-Cola logo also among the most well-known.
Logotype. looks and sound simple but it takes deep interpretations in terms of symbols.
Mercedes Logo
Its indicates air ,sea & Land .
Combination of them is better and more flexible and adaptable
