What is the best way to learn SEO/SEM marketing strategies as a beginner?

Hello Dina

In my opinion the reply above by Alaa AlHamdan above is exactly what I would have also suggested.

Regards

Nadeem

There are different module available in SEO. You can learn best of Google Analytics from their own university (Online) Google Analytics Academy. You can view each module's video on ur current Google Analytics each section. Then there are lots of free (paid as well) reading website available like SEOmoz, Search engine journal, Search engine roundtable, matt cutts blog (the best according to me as matt is a Google head of SEO activities), then webmaster blog as well.

Also you can refer course module from lynda website. Also there are lot's of free e-book available as well.

Thanks,

Dhaval 

Thanks for the invitation,

To make it short and useful, start with these resources:

1- Google Search Engine Optimization Starter Guide: Here.

2- Search Console Help Resources (Previously Known as Google Webmaster Tools): Here.

3- Keep an eye and followup with Official Google Webmaster Blog (Remember SEO is an evolving process): Here.

4- Google Webmasters YouTube Channel: Here.

5- Find yourself a good Forum where real professional webmasters discuss the latest trends and changes like WebmasterWorld: Here.

Good Luck.

years ago i have studied SEO for dummies and some lynda.com courses,

but everyday there is something new comping up , so the best way to learn is to search and look for the best practices and of course to use google products as your basic advisor

SEO is more about common sense. These days search engines are getting smarter every day and it is more now on the website content. Content is always king to one should generate content which is useful for the user. Keep the user intent in mind. 

Basics can read from the links already shared by other here. 

But the basic ingredients of SEO are: Keyword research, on-page optimization, off page optimization, content generation and marketing. 

All the above require some technicalities and one can learn these with experience. 

First You know about basic knowledge Of Search Engine, Internet And HTML. 

https://moz.com/beginners-guide-to-seo 

The series from Lynda can give you a detailed video course for learning SEO. There also various forums like SEO MOZ, Search Engine Land etc that you can use. You can also use guides available from Google Web masters. If you can find a mentor, that is great as well. If you have institutions near by that teaches SEO, you can attend that. Also there are web seminars (webinars). Youtube is also a source for learning SEO, however, keep in mind that learning SEO never stops. It is unlike other fields. you can't just learn it once and keep applying the same methods and strategies. You will need to keep yourself constantly educated. What ever you learned today could be obsolete tomorrow. So its a learning process that never stops. 

Follow below links to learn the basics. I find them best in every sense.

https://moz.com/beginners-guide-to-seo/basics-of-search-engine-friendly-design-and-development

https://moz.com/beginners-guide-to-seo/why-search-engine-marketing-is-necessary

Thanks,

Vikas

- you need to have at least basic knowledge of HTML - youtube is the best source for viewing and learning SEO

- learn step by step

  . Inbound SEO (on your website)

  . Outbound SEO (Link Building)

  . Social Media Marketing

Hello Dina,

Well I would highly recommend that you start by learning a little bit about programing, nothing too difficult like C++ but HTML and CSS. Then I would highly recommend you learn about the Google algorithms and what each one added to The Google Search Engine.

Tip: Search on Google: SEO guide Google (You will get a PDF result with a simple beginners guide From Google.