What is the role of a channel manager in a typical sales organisation?

the sales managers play in integral , multifarious role in organization.
they are motivators and trainers ,coaches, evaluates and counselors for their sales people.
they provide strategic and tactical input on sales in marketing related issues.
the responsibility of channel manager is the sales and sales support function.
the channel program manager develop , manages and helps identify channel programs.
the channel manager typically server as member of management and is considered a senior level consulting within the organizations , the channel manager provides functional and technical leadership , its also responsible for high complexity and provides tactical responsibilities.

Hi    The Channel manager is person who brings REACH  to the organisation  He is the one who brings in sales from more regions [Uncovered Teritories] and more partners to stock ,merchandise and sell the companies product .Keepingin line with the company norms 

He is a supervisor who supervise the task and order getting and order filling to the relevant department /es

Handling and developing strong network of distributors and retailers, increase the percentage of activating outlets in the territory, prospect and appoint new distributors to improve and strengthen the infrastructure as per plan in a fixed time frame.

Quite important, as being a channel manager means developing and sustaining new sales channels, contacting, establishing and maintaining a good working relationship with resellers, working closely with internal departments and leading the development of channel programs.