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The director needs to follow the accounts of those who wants to hire, and then will be able to determine the extent of the ability of this person to do his job to the fullest, which is the good management of the accounts where depends on the style in the debate and reply, and also the number of followers that may be indicator for good management.
Social networking online is all about experience than talent.
Talent and enthusiasm
Personal Flex
talent
and massif culture with brillant in internet tools and of course technical communication skills and innovation
I would say, a "social butterfly" with great language skills. Someone who knows how to express oneself, can express anything else.
personal powerful and ful assimilation and the power of persuasion and management
Communication, networking, problem solving, project management and planning. These qualities are more preferrably for a community manager so as to bring unite among different people from all cultures, societies and parts of the world
MAKE SURE THE DESERVING CANDIDATE SHOULD HAVE THE ABILITY TO UNITE DIFFERENT THOUGHTS.
Person who gets hired as ''the voice'' of current social network should be not only talented with great expression skills, but also the person should be like-minded as the company or product that should be promoted. For example if the product that should be promoted on social network is perfume for 16 year old girls, then 40 year old man won't feel the product and won't address the message to 16 year old's no matter how talented professional he is.
S/he should be somebody who is:-
1. Experienced in online communications.
2. An active reader of blogs about social media and mobile technology.
3. Passionate for the topic or cause and for social media.
4. Friendly, patient and responsive.
5. Ready to take steps to prevent social media burnout.
6. willing to mesh his personal life with his professional life online.
7. Creative and detail-oriented.
8. Like a journalist.
9. Mobile.
10. Not overly confident about his/er social media skills.
ETC.