What are the core competences of marketing communication?

Selling develops the prospects created by marketing. Selling includes contacting prospects, setting appointments, presenting the product's value proposition, closing the sale, developing referrals and documenting testimonials for future use in marketing and sales presentations. Selling is the first stage of customer service, creating the initial customer experience with the company. Salespeople pique interest, instill trust and make it easy for the customer to buy the product.

The core competency is affecting the largest volume of target audience to buy the product. 

Marketing communications helps define an organisation's relationships with customers not only by the kind of messages exchanged, but also by the choice of media and occasion to suit their customers’ preferences.

The core competencies of marketing communication comprises mainly of: 

• Gathering, analyzing and reporting information on industry, customer and competitive activities as well as market structure and trends and financial performance.
• Directing promotion programs combining advertising with purchase incentives to increase sales.
• Coordinating market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities.
• Overseeing planning groups to select communication media, e.g., radio, television, newspapers, magazines, Internet, or outdoor signs, to disseminate advertising.

The competency of marketing communication is to know customer behavior in the market and by that to reach the customer.