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1. Determine objectives for content marketing
2. Measure your content marketing
3. Define your audiences
4. Research audience needs
5. Create a content execution plan
6. Create a content amplification plan
Goals or Mission
What's your aim for developing a content marketing plan? Why do you want to produce content and create a content marketing plan? Know your goals before you begin planning, and you'll have an easier time determining what's best for your2015 strategy. (Want help figuring out the right goals? Download this goal planning template.)
If you recently started your business, avoid producing content just because you think you should. You may not be using content effectively -- and you don't have time to waste on tactics that aren't delivering results for you.
If you've been in business for a while, review your content marketing efforts and the results from it in2014. Figure out what you can do differently in the upcoming year and set new goals to reach. (Pro tip: Now is a great time to align your team's goals with the rest of your organization's goals.)
Target Audience
To develop a successful plan, you need to clearly define your content's target audience -- also known as your "buyer persona."
This is especially important for those who're starting out and are new to marketing. By knowing your target audience, you can produce more relevant and valuable content that they'll want to read and convert on.
If you're an experienced marketer, your target may have changed. Do you want to target a new group of people or expand your current target market? Do you want to keep the same target audience? Revisiting your audience parameters each year is crucial to growing your audience.
If you want help answering these questions and more, check out this buyer persona template.
Types of Content
Most people start out with blog posts, but if you want to venture out and try producing other content pieces, consider which ones you want to make. For instance, if you've been doing weekly blog posts for the past year, creating an ebook for all your blog posts would be a one way to offer information in a different format. We'll go over a bunch of the different types of content you can use in the next section.
Content Management
Have a system in place where you can manage your content. A few vital parts of content management include content creation, content publication, and content analytics. Later, we'll go over tools you can include in your content marketing strategy to help you manage content.
Content Ideas for Your Content Marketing Plan
Maintaining a steady stream of content that's unique and interesting to your target audience is a challenge. But with a big dose of creativity (and a little help from content idea generators), you can create content that's not only valuable to your market, but also stands out from the sea of information.
1. Focus Objectives for Content Marketing.
2. Unique criteria.
3. Calculating the marketing of the content.
4. Research of audiences.
5. Making a carry out strategy.
Content Marketing Strategy can be devised once you outline your target audience and the type of content you wish to market, not all content is suitable for all platforms. Similarly not all platforms are ideal for every type of content marketing, you want to market your content to achieve your desired goals, so you need to make sure that the relevant platforms are being used to market the content. The social media can play the role of the ideal platform if you can target your content through the appropriate channels. Apart from all of that you need to have content that is worth sharing, it should have quality and substance. If not, you may upload the content but it will fail to make any impact and will get buried with countless articles on the web. Plan and strategize wisely
before you start creating any strategy you must do somethings
1-define market will
2- SOWT analysis
3- PESTLE analysis
I agree with colleagues answer
Decide upon things that what you want to do, what is your aim and then think upon the customer, market etc you will get idea automatically.
Content Marketing Strategy depend upon below7 main points.
1. Prepare your plan/objective
2. Define your target Audience
3. Research on your target audience requirements
4. Create Content
5. Distribute your content to different channels
6. Measure and optimization
7. Repeat
1- Set your Goals/Objectives
2- Identify your Target Audience
3- Brainstorming your Content Ideas
4- Create Content Execution Plan
5- Organize and Manage your Content