Inscrivez-vous ou connectez-vous pour rejoindre votre communauté professionnelle.
1- Brand Promise: What the enterprise promises to deliver to its customers.
2- Brand Positioning: Knowing who you want to target with your brand.3- Personality: What gives the brand a voice, look, feel and attitude that allows customers to form an impression of the brand.
4- Story-telling: The story behind the brand.
5- Brand identity: The visual components that make up the brand’s identity online.
