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The best form of customer service is delivering what the customer wants in an easy and intuitive manner . The best training to go through is listening to customers and making changes to address any potential problems before they occur. Amazon have leveraged existing buyers to help new buyers with the question and answer feature as well as the review process, which is a model that many others have copied. Even the discussions are a way to leverage the community to help buyers ask questions and get valuable feedback.All of this, combined one-click, proper inventory tracking, and a policy of providing customer with as many self service features as possible reduces the need for calls to customer service.
