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Rajiv Yajnik , Vice Pesident Fmcg & Sugar , EID Parry India Ltd
The best TV commercial I have seen in the last few months is that of Surf Excel- Daag Acche Hai(Dirt is good for clothes)....
Never before has a detergent ad been so refreshingly cute. The Daag Achche Hain series by Surf Excel is a pleasure to watch on TV even between the most-engaging movies. Among the ads that were part of the series, our favourite is the one that shows brother-sister bonding. Watching a little boy ‘beat up’ a puddle to please his younger sister because she fell into it and getting dirty himself in the ‘brawl’ was a delight. It made us all wish for a brother like that too. So yes, ‘daag achche hain.’