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What is an intended strategy, What is a realized strategy? Why is it important to understand the difference between intended & realized strategies?

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Question ajoutée par Sheikh Ahmed , CEO , Automotive Manufacturers Ltd.,
Date de publication: 2015/06/27
Raafat Sallam
par Raafat Sallam , Organizational Development and Training Consultant , Training Centers, Marketing Organizations.

Realized strategy is tha adaptation of the inteded strategy after taking the surroundign environmental factors and the new changes.

Duncan Robertson
par Duncan Robertson , Strategy Consultant , Duncan Robertson Consultancy

An intended strategy is one somebody is hoping carry out in the  future.

 

A realised strategy is one that somebody has already carried out in the past.

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