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For the success of a company it should follow some strategies.cost minimization strategies, product differentiation strategies, and market focus strategies these are Porter's generic strategies.cast minimization and product differentiation strategies are mostly for big companies and for small industries focus strategies is best option. FOCUS strategies means offering its products to selected segments of the market.
Planning, organising & coordinating
Planning, Organising & coordination, i agree with Mr. Riazz comments..